Does the holiday season matter for B2B?
As we are now squarely in the run-up to Christmas and preparing our digital strategy for upcoming key moments like Black Friday, Cyber Monday or boxing day, e-commerce businesses are operating at full speed. For most of those businesses, especially retailers, these few months are key revenue drivers and can represent up to half of …
Attribution – what business are you in?
When talking about targeting customers, there is often some confusion in the role of ‘attribution’ in helping to deliver targeted ads. Attribution is not a way to use customer data to better target customers, but is in fact the way to better understand the contribution of a media channel in the customer journey. So think …
Psychedelic Screens in the Internet Dream
Recently at Displaying Ads we have been given the opportunity to expand our horizons and take one afternoon a month as part of our continual development and learning in a programme called Explore4. One area I’ve been consistently interested in is the rise of digital in our everyday lives and how it is not excluding …
Putting Customer Experience at the Centre
Providing a great customer experience through reliable, personal service and a deep understanding of customer needs has been a long-standing goal across almost all businesses and iPropsect is no exception, customers need to be at the centre. As technology and consumer behaviours have evolved, so have the strategies businesses use to engage with and provide …
Amazon Is Trying To Take Control Of Black Friday
Many studies have been suggesting retailers are currently having an easy ride, seeing Year On Year increases in the average amount spent per person, in actual sales figures and revenues. Current outsider views are all looking extremely glossy. The offline retail sector is having to continuously adapt and adopt to the online world time and …
Instagram Stories
Wait ’til I get my money right Then you can’t tell me nothing, right? —Kanye West, “Can’t Tell Me Nothing” 150m people use Instagram Stories every single day. Five months after Instagram launched their Stories product, the Facebook-owned photo-and-video app’s version has acquired a daily audience as big as Snapchat’s. This new feature allows users to share ephemeral …
Google to Shut Down its Comparison-Shopping Website
On Monday 22nd February, while the market was processing the effect of the removal of ads from the right hand side of search results and adding a fourth ad above the natural results, Google announced that they are shuttering the Google Compare product. Google Compare has existed in some countries on some verticals for a few …
The Remuneration Model of the Future
Performance digital is redefining our entire industry. The way in which people consume media and interact with brands is driving change and everyone is running to keep up. So, how should you structure your remuneration for growth and innovation to drive the best value from your agencies in the future? Better connected ‘Convergence’ – the …
Our Ever Changing Digital Landscape
When it comes to digital, 5 years might as well be a lifetime. From shopping habits to job opportunities, the landscape has shifted dramatically in this time period. In 2011, as marketers we were manically discussing the resurgence of Display advertising thanks to Google’s fresh-faced remarketing features, pushing the notion of online channel integration, and …
Achieving Efficiency and Results for your B2B Campaigns
The B2B customer purchase journey is changing dramatically and fast! By now digital transformation has reached almost all businesses and, although B2B started a bit later than the B2C sector, it is rapidly evolving. We’ve noticed some key trends in the last few years or so which are revolutionising this industry and which marketers should …
