Social Media: It’s not just for the kids!
This week we published our research report ‘The Ageless Internet: From Silver Surfers to Golden Geeks‘ examining the attitudes to and online behaviour of the 50+, 60+ and 70+ age groups. This research gives us the evidence to back up what we have known anecdotally for some time now – that social media isn’t just …
What does ‘Stories’ mean for the future of Instagram?
In June this year, Instagram reached 500 million registered users (of which an incredible 300 million use the platform every single day). That’s more users than Twitter, Snapchat – even Pokémon GO! So why has the wildly popular photo-sharing platform taken a huge risk to its momentum (and its credibility) by launching ‘Stories’, an ephemeral …
Why Social Media is essential for brand marketing
Social Media. It’s a term which is becoming a part of many marketers’ daily vocabulary. With the number of worldwide social media users projected to grow from 2.1 billion in 2015 to 2.5 billion by 2018, it’s easy to understand why many are making it part of their marketing strategy. However, many marketers using social …
Reaction To F8 Developer Conference 2015
Last month Alistair Dent, Head of Product Strategy at Displaying Ads UK, put together this piece on Facebook’s F8 developer conference. Our friends at The Wall published the article, which you can check out below. Facebook’s F8 developer conference delivered several interesting announcements this year. Of the major announcements, Facebook videos becoming embeddable is, to …
5 Steps to Snapchat Success
When a social media channel is rivalling Facebook for daily video views, it’s time to take notice. So how can brands get their share of Snapchat success? 1. Create great content Re-purposing super-polished campaign posters won’t fly with your Snapchat audience. Content should show fans something they haven’t seen before in an honest, open way, so …
Facebook Reactions – New Emotional Signals For The Mobile Age
The way you “like” things on Facebook has changed. Last week, the social network rolled out Reactions to accompany the famous thumbs “like” logo, allowing you to express your feelings in a more nuanced fashion. The new panel of Reaction buttons (which look like a set of emoji icons) allow users to express a wider …
The Science of Social: Aegis Media study
A new pilot study we took part in alongside Aegis Media has revealed that Facebook Likes generate an unconscious and immediate effect on brand perception and human behaviour online. The study found a statistically significant relationship between the number of Likes respondents believed a brand to have, and how positively they answered questions relating to …
Should Advertisers panic about the death of fbx
On 25th May Facebook announced they would be closing down the FBX API which has predominantly been used by advertisers to retarget users within the Facebook desktop site. This has not come as a surprise to those in the know, with Facebook’s mantra “people over pixel”, with “people” representing targeting users based on Facebook unique …
No-one Left To Add? Why Reports Of Facebook’s Death Have Been Greatly Exaggerated
For a company recently compared to a virus, Facebook itself is apparently none too healthy. A crew of self-appointed doctors – from the Twitter commentariat to Ivy League academics – are lining up to test its vital signs, and pronounce the outlook worrying. But after this week’s announcement that the company’s revenue reached $7.87 billion …
Increasing Engagement With Promoted Video On Twitter
In early August Twitter announced a beta test for its new Promoted Video format aimed at marketers looking to distribute their video content on the platform. Twitter originally started testing for this new feature at the beginning of the year and after some slight tweaks it is now available on the platform as a limited …
