Data Management Platforms: The Marketer’s Silver Bullet?
There has been a great deal written about Data Management Platforms (DMPs). They are often talked about in terms that suggest they can solve all of a marketer’s problems; clean data, improve measurement, target specifically and probably even do the washing up. In reality, a DMP is a powerful database front end that: Ingests data: …
Performance Marketing Insights London
The end of October saw the Performance Marketing Insights conference descend on London. With over 40 different sessions discussing everything from new innovations in performance marketing to the challenges faced in the industry, it was the ideal place for Displaying Ads employees to explore. We had a number of our team join the event to …
Discover Media becomes bigger and better as Displaying Ads, Isobar, Carat and GoThinkBig all get involved
Displaying Ads, Carat and Isobar are working with GoThinkBig, a partnership between O2 and Bauer, to get young people into jobs in media. The three Dentsu Aegis Media agencies played host today to 30 young people interested in careers in media by giving them a full day immersion into life in an agency. As media …
Cross-device Tracking, Mobile and Integration: My Overview Of The Performance Marketing Insights Conference
On the previous occasion I attended the Performance Marketing Insights conference it was called the A4U Expo and was situated at the ExCel in the London Docklands. Despite the rebrand and relocation to the heart of Westminster some things never change from the sights and sounds of the huge exhibition hall, an appealing list of …
While Shepherds Watched (On YouTube)
We’re a performance agency. We do video. We’ve had a dedicated team working on it for several years. And there’s a pretty good reason why. Whilst it’s true that video has traditionally been seen as a ‘higher funnel’ format/channel, 13-24 year olds are now watching more YouTube than they are TV, and YouTube videos appear …
Of Course Samsung Are Serving Ads On TV
The ad industry has a problem that a lot of people and technologies are trying to engineer a solution to. The problem? We are unable to track TV and digital side by side, meaning that attempting to plan and track a cross-platform/media campaign for incremental reach and frequency is problematic to say the least. Currently …
Programmatic And It’s Meteoric Rise
Programmatic has been talked about at length since it’s adoption, but this week was a real game changer for it’s growth in the UK with the release of the Internet Advertising Bureau’s (IAB) research results. Conducted by consultancy MTM, the research was carried out across 31 companies operating in the UK digital ecosystem. It aggregated …
Big Brother vs. Programmatic Buying
Ever felt like someone’s watching you? We might not see you or know your name but we know your friends on Facebook, the car you’ve been researching and even where you live! If you’re anything like me, despite working in the digital world and being introduced to all different types of technology, I still get …
To DMP Or Not To DMP? That Is The 2015 Marketing Question
Last month Wayne Blodwell, Head of Programmatic at Displaying Ads UK, put together this article on Data Management Platforms. Our friends at The Drum published the piece, which you can check out below. If 2014 was the year of programmatic then 2015 is the year of data management platforms (DMPs). At Displaying Ads we define programmatic …
