PPC Automation: Who’s Flying The Plane?
What on earth do planes have to do with Paid Search? By the time we’ve landed (the end of this post) I hope it will all make more sense. The benefits of PPC automation have long been debated. Can you really trust a machine? In this post, I’ll discuss two methods that we use to …
Google Customer Match And What It Means For Paid Search
By Richard Lamb, Vice President of Search and Blair Kerrison, Head of PPC Innovation On Monday 28th September, Google signaled their biggest shift towards audience targeting, across their product suite, with the announcement of Google Customer Match, a product that takes YouTube, Gmail and Paid Search into Facebook Custom Audience territory. Whilst hardly hot on …
Cross-device Tracking, Mobile and Integration: My Overview Of The Performance Marketing Insights Conference
On the previous occasion I attended the Performance Marketing Insights conference it was called the A4U Expo and was situated at the ExCel in the London Docklands. Despite the rebrand and relocation to the heart of Westminster some things never change from the sights and sounds of the huge exhibition hall, an appealing list of …
Discover Media becomes bigger and better as Displaying Ads, Isobar, Carat and GoThinkBig all get involved
Displaying Ads, Carat and Isobar are working with GoThinkBig, a partnership between O2 and Bauer, to get young people into jobs in media. The three Dentsu Aegis Media agencies played host today to 30 young people interested in careers in media by giving them a full day immersion into life in an agency. As media …
Displaying Ads UK Celebrate International Women’s Day
To celebrate International Women’s Day, Confidence Code, Displaying Ads’s women’s initiative, hosted an afternoon of talks meant to inspire and inform. The whole of the agency were invited to attend the talks, which echoed this year’s IWD theme #makeithappen aimed at encouraging effective action for advancing and recognising women around the world. Sandra McDill, Managing …
Performance Marketing Insights London
The end of October saw the Performance Marketing Insights conference descend on London. With over 40 different sessions discussing everything from new innovations in performance marketing to the challenges faced in the industry, it was the ideal place for Displaying Ads employees to explore. We had a number of our team join the event to …
Why the New HookLogic Accreditation Matters
HookLogic is a platform in ecommerce marketing. Specifically auction based merchandising. With 60% of product related searches happening on retailer sites, it is imperative to understand and influence the space. The platform currently works with the likes of , Asda, Tesco Direct, PC World etc. Displaying Ads is qualified in Ecommerce Marketing Recently Displaying Ads …
Displaying Ads Ventures Into A New Frontier With The Launch Of Displaying Ads Enterprise
Yesterday morning saw the launch of Displaying Ads Enterprise, our new B2B online marketing division, at a breakfast briefing with Matt Adams, Managing Director of Displaying Ads UK. He was joined by partners LinkedIn and Google who presented exclusive new research on the changing profile of the B2B decision maker. Following their presentations Maxine Marshall, …
What you need to know about Google’s Penguin 4.0
Google updates Penguin saying that it now runs as part of the core search algorithm A brief history to the Penguin filter. Introduced by Google in 2012 Penguin is a filter designed to capture sites that are spamming Google’s search algorithm. Up to now it has operated on a periodic basis. Webmasters have been unaware …
Displaying Ads UK Takes Gold At The Digital Impact Awards
Displaying Ads UK won the trophy for the Best Use of Digital in the Retail Sector for our work on IKEA at the Digital Impact Awards last night. The awards aim to celebrate creativity, innovation and strategic execution in digital communications throughout Europe. Attracting both in-house and agency teams there were some strong contenders in …
