Does the holiday season matter for B2B?
As we are now squarely in the run-up to Christmas and preparing our digital strategy for upcoming key moments like Black Friday, Cyber Monday or boxing day, e-commerce businesses are operating at full speed. For most of those businesses, especially retailers, these few months are key revenue drivers and can represent up to half of …
SEOs are missing the point of Google’s mobile-first index
Try Googling ‘mobile index’ right now, and you’ll be met with a bunch of websites which regurgitate exactly the same thing over and over This is nothing new in the SEO industry, because whenever Google announces a change to the way they do things, the link-baiters almost always try to push some traffic to their …
PPC in a mobile-first world
More searches now take place on mobiles than other devices and, with Google’s recently announced mobile-first approach, it’s time for advertisers to take advantage of the additional targeting and control they now have at their fingertips. As every marketer will no doubt be aware, consumer behaviour varies across devices and PPC advertisers need to adjust their …
Knowledge Base – Expanded Text Ads
Pay per click (PPC) is essential for any business serious about their online visibility. It is a proven model for increasing traffic and therefore conversions – which is why you should be utilising it as part of your paid search strategy. With that in mind it is vital that you understand the ad process and …
Google News: A POV
Have you ever considered including your news content in Google News? It tends to be overlooked by non-publisher sites, but this platform represents a huge opportunity for brands to get the edge over their competitors. What is Google News and Why is it Important? Google News is a vertical engine created to collect and aggregate …
HTTP2 Explained
What is HTTP? HTTP stands for Hypertext Transfer Protocol and is the way in which data is sent over the Internet. It is an application protocol that sets the rules for how user agents, such as Google Chrome or Safari, can communicate with a server to request content, like a website. What is HTTP/2? HTTP/2 …
Accelerated Mobile Pages
Users will start to notice Accelerated Mobile Pages (AMPs) appearing in search results, social networks and messaging apps over the next few weeks as they begin to gain traction and are shared more often. The Guardian have already been publishing their content as AMPs – you can test this by adding ‘/amp’ to the end …
What is AngularJS?
What is AngularJS? AngularJS is hardly anything new but it still remains a “cool kid”. Designed by Google in 2009, Angular is a JavaScript MVC framework that brings all of the functionality of single page applications (SPAs) into a simple, easy-to-use package. It contains everything you need to create SPAs: routing, two-way data binding, unit testing, rendering of …
Webmaster Guidelines
As with all major changes, earlier this year Google opted to quietly update the Webmaster Guideline. This is the first place where anybody interested in SEO should go to stay informed about Google SEO best practices. Although Google, for many years, challenged webmasters over the world to follow the Webmaster Guidelines in an attempt to …
The Importance of Entities in Natural Search
Despite what seems like regular commentary on the gradual weakening of the power of the backlink, recent studies have suggested that backlinks are in fact becoming even more important to Google’s ranking algorithm. Whether backlinks are becoming more or less powerful (a debate for another time), a legitimate question remains: will Google’s ranking algorithm move …
